bye bye
discharge
stains

hello
confidence

fun
lovin'

trans
inclusive

scent
&
moisture
wicking

Shop Our Best Seller

Luckies for all-day confidence!

We are lucky to be women. We are fierce, powerful and resilient.

Dropping your dacks and seeing stains and wet patches before you've even had your morning cuppa is not a vibe.

Look down and feel GOOD with our colourful gusset instead.

Say goodbye to panty liners and say hello to Luckies.

We created uber comfy knickers with a patterned gusset to mute stains, and included a merino liner for moisture and scent wicking - Luckies unleash all day confidence.

What's the pocket for? Neatly fit your tampons so you're set for a flow day, or if you're hitting the club, a condom will fit perfectly too. You do you, just be prepared.

You've got bigger things to conquer. Go slay it!

From the Founder

"We all know inclusion is non-negotiable, and differences should be celebrated. I designed a style with trans women in mind. Trans women are women and belong at Luckies."