Our Story

About Luckies

From the Founder

So I was at a dinner party. As busy parents we were whining about laundry... A male guest referenced the snail trails in his wife's underwear. What did I do?

I frowned, laughed awkwardly, felt embarrassed and thought about how yukI am for having them too...

Then, I thought ‘fuck that’ and settled on the idea that this is a design problem. And not one women should deal with. We've got enough on our plates right?

So I went to work to fix it.

So Luckies Knickers™ was born. I went down the rabbit hole putting my ADHD hyperfixation to good use. I came up with the idea of making underwear with a patterned gusset to combat staining.

Then I thought, why not fix moisture and scent while I'm at it? I whacked merino fabric in the gusset to soak up our juice. And pockets are a way of life, so I included a flat, functional pocket for lady goodies.

After 2 years and a bucket load of failed designs along the way, I launched Luckies Knickers™. For women everywhere who want one less thing to worry about.

For real life. yours and mine.

I'm a colour lover with the attention span of a toddler so each limited release will be a new colour combo with a happy clash of patterns and colours.

Inclusion is non-negotiable for me, and I have empathy for the confusing path some trans friends of mine have in life. I designed a style with trans women who are pre-op or not wanting to change the body they are born in. Trans women are women and belong at Luckies. I have big plans to create a design with tucking tech down the track.

I have failed more times than succeeded along the way. But as they say, the magic is in how you get up again. I didn’t stop until I created the perfect fit with confidence inducing function. 

I hope you bloody love them! 

Bek x 

Who's running the ship?

Hi! I’m Bek. I’m a self-proclaimed dork who loves dress-up parties, cocktails, working out and delicious foods (all of them!).

I’m a 42-year-old woman who values honesty, creativity and friendship. I'm a mum to 2 neurospicy rascals who drive me wild, teach me lessons and make me laugh on the daily.

Oh, and I won my husband in a bet when I was 19. True story!

I live on the NSW south coast and there you’ll find me swimming in the ocean, chatting over coffee and hosting kitchen dance parties.

I ran the City to Surf in a pair of Luckies! It took flaps to do that let me tell you - and I got some really weird looks at the pub afterwards.

I’m cheeky, loving and fiercely loyal. I’m proud of who I am, what I stand for and the mark I'm making on women’s confidence.

It's great to have you here x