OUR STORY
Born From Discomfort. Made For Confidence.
It started over lasagne...
It was your typical dinner party – kids running wild, a few wines and parents bonding over complaints about all that washing. Then a bloke pipes up about the "snail trails" in his wife's undies. Yep. He said it. Loudly.
I did what many of us do – laughed awkwardly, blushed, and secretly felt gross. Like maybe it was a bit shameful to have discharge in your knickers.
But later, I thought – wait. Fuck that.
This isn’t a me problem. It’s a design problem. Our undies weren’t made with our actual bodies in mind. And instead of fixing the product, the world just made women feel embarrassed.
I decided to do something about it...
So, Luckies Knickers™ was born. I went full ADHD hyperfixation mode – and let me tell you, that rabbit hole was deep (and also very weird at times - google discharge stains. DARE YA).
My big idea? Undies with a patterned gusset to hide discharge stains (because we deserve better than plain white shame). I decided to tackle moisture and scent too. So I added merino – nature’s little miracle fibre – into the gusset to soak up all that glorious juice.
And since pockets are a way of life, I included a flat, functional spot for your tampon, a credit card, or whatever secret shit you need to stash.
After two years and a bucketload of failed designs, swearing, and trying again – Luckies Knickers™ launched. Built for women who want one less thing to deal with. Designed for real life – yours and mine.
I’m a colour-lover with the attention span of a toddler, so every release is a fresh clash of colour and pattern that brings a bit of joy to your undie drawer.
Inclusion isn’t optional – it’s the bare minimum. I’ve seen how tough the path can be for some of my trans friends, so I created a style for trans women who are pre-op or not wanting to change the body they were born in.
Trans women are women – and deserve a seat at the table (and a bloody good pair of undies to sit in).
Tucking support is on my future plans – this is just the beginning.
I didn’t stop until I nailed each fit (much to my bank balance’s dismay). They’re comfy, confidence-boosting, and quietly brilliant.
I hope you bloody love them.
Bek x
Who's running this ship?
Hi, I’m Bek – self-proclaimed dork, lover of dress-up parties, art, cocktails, records and literally all the foods. I’m 43 and a fulltime working mum to two neurospicy little legends like me. They drive me up the wall, crack me up, and teach me things I probably should’ve learned decades ago.
I value honesty, creativity, friendship – and the kind of belly laughs that make you snort. I’m also married to a bloke I won in a bet when I was 19. True story.
(He’s still around. Must be the snacks.)
I’m a big believer in backing yourself – and doing shit that scares you. Clearly...
I live on the south coast of NSW and there you’ll find me swimming in the ocean, chatting over coffee and hosting kitchen dance parties.
I ran the City to Surf in a pair of Luckies! TWICE! It took flaps to do that let me tell you - and I got some really weird looks at the pub afterwards.
I’m cheeky, loving and fiercely loyal. I’m proud of who I am, what I stand for and the mark I'm making on women’s confidence.
One day, I want to work on Luckies fulltime. The juggle is real.
It's great to have you here x
