I get asked this a lot: “Are these period undies?”
The short answer? No.
The longer answer? They’re something you'll use way more often.
Luckies were made for the 27-ish days between your period. You know, the days your undies still cop the damp patch, the mid-morning mystery spot, the “I know what you did last night” moment (get it girl!). They are also handy for day 6 surprises...
They’re undies that take care of your daily discharge - no judgement, no stains, no bulk. And no crunchy crotch. The gusset? Colourful, breathable, merino-lined magic.
So while period undies are brilliant (and hey, I might bring some out when I'm a proper mogul), Luckies are here for the everyday stuff we were taught to feel weird about.
You don’t have to pretend discharge doesn’t exist. You just need better undies.