Launch week was a wild ride!
The rush, the "oh shit" moments, the “holy shit, it’s working” moments… and now comes the hard bit.
The realisation that the real work starts after launch day.
The inbox slows, the adrenaline dips, and suddenly it’s just me, my boxes of stock, and a Spotify playlist that deserves long service leave.
But here’s the thing - orders are still going out. Every day, another woman finds Luckies, adds to cart, and joins our gang. And I’m still doing my happy dance for every single one.
This is the long haul of small business - the bit between the excitement and the sell-out. The quiet, stubborn belief that the right women will keep finding their way here.
And they are.
Because I designed for discharge-friendly comfort and confidence - when you make a product that women actually bloody need - it doesn’t disappear overnight. It grows legs (metaphorically speaking). The leg growth is slow though and there ain't no such thing as an overnight success.
I'm very proud you know. Bralettes were very popular and I just sold the last in one size from the latest drop. If you’ve had your eye on that print that makes your heart do a little “oh hello”, consider this your nudge.
Orders are still rolling. The shelves are getting lighter.
And I’m still chasing freedom - one, two or three pairs of knickers at a time!