Let’s talk gussets. Specifically, the hero of Luckies gussets: merino wool.
Now before you picture scratchy school jumpers and overheating at a school assembly, let me stop you. Merino is not that kind of wool. It’s soft, light, breathable, and absolute magic when it comes to managing moisture, scent, and everyday discharge.
When I started designing Luckies, I trialed plenty of synthetic options. They didn't work, weren't organic and added the bulk of period undies. We don't need that for every other day in our cycle.
They also didn’t allow airflow and I actually noticed enhanced scent.
Merino, on the other hand? It naturally wicks away moisture, neutralises odour, and keeps your downstairs feeling fresh—even on your busiest days. Plus, it’s biodegradable and renewable.
Basically, it’s the Beyoncé of fibres: hardworking, high-performing, and never misses a beat.
Your knickers should work with your body, not against it. That’s why I backed merino—and your gusset will thank you for it.