Let’s talk gussets. Specifically, the hero of Luckies gussets: merino wool.
Now before you picture scratchy school jumpers and overheating at a school assembly, let me stop you. Merino is not that kind of wool. It’s soft, light, breathable, and absolute magic when it comes to managing moisture, scent, and everyday discharge (yep, we’re saying it loud and proud).
When I started designing Luckies, I trialed plenty of synthetic options. Some sounded fancy, others promised the world… but they were about as reliable as the bitchy girls who pretended to be my friend in highschool.
They didn’t breathe. They trapped scent. They made a humid Tuesday feel like the tropics. No thanks!
Merino, on the other hand? It naturally wicks away moisture, neutralises odour, and keeps your downstairs feeling fresh—even on your busiest days. Plus, it’s biodegradable and renewable.
Basically, it’s the Beyoncé of fibres: hardworking, high-performing, and never misses a beat.
Your knickers should work with your body, not against it. That’s why I backed merino—and your gusset will thank you for it.