Rebecca McAlister running City2Surf in Luckies Knickers underwear

Bro I Didn't Ask: Women's Agenda Wrote About My 2026 City2Surf Run

Women's Agenda ran a piece on me this week, and the headline says it all: "Bro I didn't ask." Because that's genuinely my response every time a man slides into my DMs to tell me my underwear business is "too much information."

What the piece is actually about

Journalist Madeline Hislop covered the fact that I'm running the full 14km of City2Surf this Sunday in nothing but my own underwear — no pants, in front of 90,000 people. Fourth year running.

           

Here's what I told her:

"Since bootstrapping this business I've been taken aback by the amount of misogyny, creepy DMs and criticism online from men. My business is a side hustle (for now!) and spending my time moderating ridiculous barrages on my posts is beyond frustrating."

And the line that made the headline:

"Men online tell me speaking about discharge is 'too much information', tell me just to wipe my ass better, they hit up my DMs (with their profile pic of their wedding), or call me ugly. Bro I didn't ask!?"

Why I keep doing this in public

Discharge is normal. Underwear should be built for it instead of pretending it doesn't exist. That's the whole business. I used to hide the comments. Now I answer back — on behalf of every woman who's had enough of this and can't say it herself.

The pair I'm actually wearing on Sunday

It's High Hopes — my high-waisted, patterned-gusset, merino-lined pair, built to survive exactly this kind of nonsense. They're on sale this week if you want to grab your own before Sunday.

Thank you to everyone who's supported this ridiculous, brilliant, side-hustle-that-won't-quit. I'm one day out and praying for no rain - either way I'm getting out there and unashamedly promoting my dream.

Read the full piece on Women's Agenda.