This week, I was reminded how confidence sometimes looks nothing like a strut.
Sometimes it looks like a quiet conversation, shaky hands, and a voice that cracks halfway through.
A man used the line “boys will be boys” to excuse a man hassling a woman at a licensed venue.
Just a throwaway comment.
Except it isn't.
It was a reminder - that even now, in 2025, we’re still normalising harmful behaviour with tired old lines. That women are still expected to smile, stay quiet, and not make a scene.
I nearly did just that.
But something in me - the older, bolder, done-with-the-bullshit part - said no.
I approached him privately afterwards, nervous as hell, and said, “As a man you may not realise how dangerous the "boys will be boys" comment is. It excuses aggression towards others, which is never ok .”
He tried to brush it off. But I didn’t let him. Even though it would have been way easier to. I came back to my point, and explained that this comment provides a permission slip for poor behaviour that is often directed at women - and minimises the impact this has on us.
Because it matters. It always has. And for a long time we have been conditioned to accept this bullshit.
Confidence isn’t about being fearless. It’s about feeling afraid - and speaking up anyway.
That’s the kind of woman I want to be. That’s the kind of brand I’m building.
For women who’ve been told to shrink, smile, settle.
For those who picked themselves, even when it felt like no one else would.
For me, creating Luckies was about rebellion. A daily reminder that we deserve better - from your undies, and from the world.
Because we’re not girls who stay quiet anymore.
We’re women who say it, even when our voice shakes.