I didn’t want to try and explain this in a soundbite. It deserves more care than that.
Every Australia Day, someone suggests the same thing…
“You should do Aboriginal art Luckies.”
And every year, my answer is the same.
No.
When I was first sampling Luckies, I went to Spotlight and bought a stack of fabrics to send to my seamstress. Among them were Indigenous prints. Those very first samples - saggy, baggy, still doing their job - are still in my knicker drawer. And honestly? The prints would look incredible as the Luckies “party gusset”.
But here’s the thing.
I don’t feel comfortable making money from Indigenous art while I benefit from a system that has caused so much harm.
So I’ve made myself a rule.
I will not do a run of Indigenous print Luckies unless I can donate 100% of the proceeds back to First Nations communities. Not a portion. Not a percentage. All of it.
Until I can do that properly — with care, respect, and real impact — those prints will stay in my drawer.
Some things aren’t for leveraging.
Some things are for protecting.
And some things can wait until you can do them right.